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What is the Best Way to Choose Game Providers: Market Leaders

What is the Best Way to Choose Game Providers: Market Leaders

Updated 27/09/2021

Sooner or later, most online casino owners or renters face the problem of searching for the best gaming software. The Gaminator experts will try to clarify what to look for, what nuances to consider, whether it is worth buying content from leading developers, and how can you save your money in this article.

Game providers for online casinos

The Importance of Gaming Software

After obtaining a license and launching an online platform, the question “How to choose providers of games for online casinos” may arise. The quality of the presented content determines the casino revenue. It also affects the time needed to achieve online business self-sustainability.

The gaming assortment affects the following basic indicators:

  1. The influx of new gamblers and the growth of the audience.
  2. Retention of regular gambling business customers.
  3. The time spent by the user and his or her activity.
  4. The ratio between free slots and real money slot machines.
  5. Customer feedback about the casino.

All these parameters affect the gambling profit directly or indirectly, as well as the reputation of your own business, its popularity, and the opportunity to earn more money in secondary areas (advertising, franchise agreements, and consulting). Therefore, the quality and diversity of gambling content are the things that you should always strive for.

Top Game Providers

The best gambling providers

IGaming is quite a profitable industry, so it is characterised by high competition. This situation is especially relevant for software developers. Lots of gambling providers are presented in the market today, and most of them offer worthy programs.

On the other hand, momentary successful novelties are not as important as the production of high-quality and competitive solutions over a long period. The Gaminator specialists included only recognized gambling industry leaders that have been creating unique high-yield content for decades in this review.

Novomatic AG

This Austrian company is considered a real pioneer in the gambling field. The brand was created in 1980 and will celebrate its 40th anniversary soon. Initially, Novomatic specialized in the production of ground-based “one-armed bandits” located in casinos and gambling clubs.

The concern produces reliable equipment for land-based businesses to this day, including betting equipment. The company also provides maintenance and support for brick-and-mortar sports betting establishments.

The second area of the company’s activities is the creation of slots for the online industry. Partial reorientation was caused by the Internet“boom” in the early 2000s. The accumulated base helped the company “immerse” itself in the developing industry rapidly and take the rightful place in it.

The first products were created using Java code. Today, the company has completely switched to HTML5 technology, following its own innovative strategy. Thanks to this approach, the Novomatic slots are characterised by such features:

  • excellent graphics and realistic look;
  • a wide selection of casino games;
  • simple administrating;
  • good bonus program;
  • adaptation for mobile applications.

The company’s assortment includes hundreds of online slots with exciting plots. The most famous of them are Book of Ra, Gorilla, Lucky Lady's Charm, and others.

Net Entertainment

The products of the famous Swedish concern must be present in the catalogues of all online casinos. Its assortment includes more than 300 unique video slots that can hold the player’s attention. Besides, NetEnt entered the Guinness Book of World Records. The land-based slot machine Mega Fortune brought a record $17 million jackpot to the winner.

The start of the company’s activities dates back to 1996. At the very beginning of its career, the brand specialized in creating sports sweepstakes and equipment for them. Further, NetEnt was reoriented to the production of gambling software due to the active development of the Internet.

The NetEnt products have a number of some significant characteristics:

  • Refusal of the traditional spinning of the reels. Instead, the option of “breaking” images is used today (some icons fall on others, replacing them automatically).
  • Wide bonus opportunities. Many slots are united by a system of accumulative jackpots. These solutions are characterised by sufficient dispersion and high money-return ratios.
  • The use of HTML5. According to published statistics, more than 85% of the products are produced using this technology.

Betsoft Gaming

This English company was founded in 1991 in London. Its main office is still located here. Like many providers, Betsoft initially was engaged in the production of slot machines for land-based establishments and switched to virtual content development only in 2005.

The brand is one of the few companies that has managed to make a significant contribution to gaming software evolution. This refers to introducing 3D graphics. Betsoft developed and patented the unique Expandicon technology, according to which the characters of the slot move around the game field during the session. Therefore, detailing and powerful animation effects are the main distinguishing features of the Betsoft software.

The brand catalogue includes both three-dimensional slots (Weekend in Vegas, Pinocchio), and two-dimensional options (Aztec Treasure, Pharaoh King). The company was one of the first providers that began to use HTML5 tools, abandoning applying the Flash platform completely.

The Betsoft assortment boasts 26 types of online poker. The random number generator used in such games is approved by the QUINEL certification centre.


Any top game developers list would be incomplete without mentioning Microgaming. The company has been on the market since 1994. During this time, it managed to present more than 850 original video slots. Each product is characterised by well-thought-out gameplay, an exciting plot, and a realistic look.

The brand’s software has the following characteristics:




UK Gambling Commission, Malta Gaming Authority


HTML5, Java, Adobe Flash


Video slots, online poker, roulette, live-casino, Wheel of Fortune

Bonus options

Progressive jackpots, high volatility, 97-98% RTP


Perfect compatibility with Windows, Mac, Android, and iOS


EGR B2B Awards, BEIGE Expo and others

Moreover, Microgaming remains a leader in the development of pre-holiday slots. This category includes products released before Halloween, Christmas, New Year, Valentine’s Day, and other international holidays.


This Estonian brand has been operating since 1999. The company has a vast range of offers for ground-based projects, as well as software for gambling platforms management, and financial consulting in the gambling industry.

The lion's share of the Playtech revenue is in the sale and rental of content for online casinos. The company was one of the first suppliers that developed slots for mobile devices. This achievement brought it to a new level of success.

The main difference from competitors is the emphasis on exciting topics. The company signed agreements with Marvel Entertainment and DC Comics. They allowed it to use popular comic book and film characters in online slot machines. The best products are Fantastic Four, X-Men, Iron Man 3, and others.

The Best Strategy for Choosing Gambling Providers

How to choose the best gambling providers

After analysing the assortment and opportunities of leading world developers, we can highlight several basic principles for choosing the best software suppliers:

  • Licensed products only. Of course, such products are more expensive than products unlicensed software, but it is worth overpaying for their safety and reliability. Only in this case, the operator can be sure that the software does not contain malicious code. In addition, this is a convincing argument for gambling commissions that are issuing and renewing gambling permissions.
  • Software adaptability. Experts claim that about 70% of global Internet traffic will fall on mobile devices in the new decade. The remaining 30% will be occupied by desktops. Therefore, the selected software must work equally well on all types of devices.
  • High-quality image. Users are quite demanding when it comes to realistic and detailed graphics. This is not surprising, because up to 80% of the information presented on the screen is perceived in this way. It is better to focus on slots that use the 3D and VR/AR options, as well as other modern techniques.
  • Wide assortment. A decent casino should cooperate with several major brands. In this case, the client will always have a choice. It is essential to add some stylish gambling innovations to the platform library periodically.
  • Loyalty programs. Most developers offer favourable conditions for cooperation for all their partners, for example, discounts on the purchase and rental of software, the placement of some games on free terms, or joint projects.


Providers of games for online casinos: main selection criteria

The assortment of any online casino must have high-quality gambling content. This is one of the main components of profitable Internet business and the key to success for many years to come.

Users are interested in the realistic look, rich functionality, and original plots. Software from top developers has these advantages. At the same time, it offers excellent bonuses for all customers.

The Gaminator company offers a wide range of gambling business services. You can order a turnkey online casino, ready for launching the very next day from us. Moreover, Gaminator is engaged in developing games according to customers’ sketches and inventions.

Our slots have unique storylines and fascinating functionality. Such content will definitely attract a new audience to your resource and bring a decent profit.

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Artur Zimnij
Artur Zimnij
Gambling business specialist
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