The Generation of the 2000s Is the Future Clients of Gambling Businesses

Millennials will soon make up 50% of the global workforce and become the dominant group of consumers and the target audience of casinos. Gaming developers, operators, and marketers have already faced the task of finding something that can attract this category of consumers and make them regular visitors.

This group of clients grew up amid an economic downturn and encountered the informational revolution. Such customers are the first to be surrounded by technology in adulthood. Therefore, they are the hardest to please in gambling and beyond it.

Peculiarities of the Young Clients

This segment of the audience has unique qualities and inherent characteristics that determine the way it impacts the world and responds to every aspect of modern life:

1. Such people are tech-savvy. Innovative solutions have surrounded these people since their first day of existence. The generation understands modern technologies quickly and willingly. These customers need innovations the most.
2. These punters are used to doing several things at the same time. They can perform many tasks and actions simultaneously. It is easy for them.
3. The young clients are picky and demanding. They spend a lot of time choosing a product or a service and are also inquisitive: before making a choice, such consumers need to collect all possible information.
4. Self-expression is essential for Millennials. These people know they are the first to be surrounded by innovations and are children of the information revolution. The clients are the first active users of social media who turned it into a place for sharing thoughts and opinions on various issues, demonstrating artistic impulses or doing business.

General Statistics

Let us consider the analysis that will help you visualise how huge this generation is. According to data released by the US Census Bureau, it outnumbers baby boomers in the country.

As of July 1, 2022, over 83 million Millennials were registered, which is 1/4 of the country's population. By comparison, there were only 75.4 million baby boomers. Similar trends are certainly observed in other parts of the world.

As for the global casino niche, this generation will soon become the main target audience for operators. However, given the above-mentioned characteristics, we can say that such people cannot be interested in offline and online casinos in their current form. So, all types of gambling establishments will soon have to transform into something completely different to build a client base.

Preferences of the Millennials

Such players will be more interested in using their skills than in launching traditional games. Expanding the product range so that users can interact with the entertainment will be an excellent decision. Recent research showed that the representatives of the generation find slots “asocial, illogical, and boring”.

Offline casinos will have to undergo some changes in the process of attracting new gamblers. It may seem that iGaming resources are in a better position since they require players to have the skills necessary to understand modern technology. However, they still have a lot of work to do to turn Millennials into loyal customers.

It is worth mentioning another important segment — social gaming. It has already brought in $3.5 billion to the global industry, and it is expected that the amount will increase. Those who were born in the 1990s are known for their preference for all social things. That is why it is not surprising that this type of gambling will become more and more attractive to this category of users.

One of the main offerings that can interest such people in online casinos is VR solutions since they combine the use of high-tech products and attractive content.

The Main Things about Modern Casino Visitors

There are no clients who would be more demanding and have a greater number of the most diverse interests and needs. It is not yet clear what exactly will become a new trend in the casino niche. However, to attract a new audience, developers and operators must employ new methods. Marketers will also find themselves in a tough situation because Millennials are “immune” to traditional promotion tools.

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