In just the last 15 years, the number of female gamblers living in Europe has increased by 80%. Moreover, their age is very different — from 16 to 74 years. As for men, they still “outperform” women in this matter. About 60% of the players' total number is accounted for by male users.
Nevertheless, the female audience actively keeps growing, and as a result, it significantly changes customers` needs. That is why operators are recommended to keep track of the latest updates and follow the newest trends.
These 2 categories of clients do not have similar priorities:
An average female player has various concerns and is actively seeking new ways to brighten life. That is why women deeply dive into the process and forget about everything when immersed in the game.
Recently, there has been an increase in interest in iGaming sites among young women on maternity leave. As a rule, they feel a lack of communication, and games on social platforms fill this gap.
Female gamblers usually prefer solutions based not on skills or experience but on luck. The easiest way is to play Bingo, buy a lottery ticket, or just launch online slots because there is no need to concentrate on the gaming process for a long time. It is even possible to simultaneously do something else, especially if a chat option is available.
The majority of women are very fond of communicating, and this opportunity is given to them, for example, in Bingo. This product is often referred to as exclusively female entertainment because 70% of all its gamblers are women.
Maybe because customers that belong to this category like to try their luck, they easily win on bookmakers’ platforms where sports betting brings them good prizes. According to the research, men are less successful in this niche. Out of 40,500 of all test-takers, women are normally more reckless and place higher bids — 15% bigger than men since they turn out to choose aggressive strategies.
However, although they are luckier on the sportsbook websites, women do not really like this type of gambling and prefer online casino solutions. Unlike men, they are not interested in illegal resources and visit only licensed portals.
Based on this information, experts predict a growth in the number of customers with the legalisation of the gaming business worldwide.
Despite the constant increase in the percentage of those interested in gambling, the developers make a great mistake. They do not take into account the fact that there are quite a lot of women among the players and focus on male clients. However, the game is slowly changing.
Given the above-mentioned market situation, the well-known gambling company from the UK, 888, created several iGaming sites aimed at attracting women:
The result was not long in coming, and soon, female players became the target audience of these platforms.
But the first establishment aimed at women, Cameo Casino, was founded much earlier. Unfortunately, in 2006 it was not yet as necessary as nowadays, so it did not last long and brought little profit to its creators.
Experts believe that when developing products for female users, manufacturers should take into account the slightest nuances. For example, an iGaming site's design must be oriented to aesthetics and include special colours. Besides, its functionality and interface should meet the most diverse needs of this category's clients.
Operators should also remember that women have a craving for constant communication. It is necessary to provide them with various forums and chats where they can share thoughts, achievements, and gaming advice with other participants.
The owners of gambling projects need to monitor the latest trends in the industry and the preferences of customers.
From us, it is also possible to order the following useful services:
For all questions, please contact our managers.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.