Playtech Cooperates with Adjarabet’s Team in Georgia and Armenia

Details of the Partnership

The agreement emphasises the developer’s dedication to catering impeccable content to clients around the planet. Additionally, the contract helps the manufacturer strengthen its relationship with the Flutter Entertainment group, which holds a big share in Adjarabet.

Playtech’s team also caters its software to the corporation’s other subsidiaries, such as:

• Betfair;
• Skybet;
• Fanduel;
• Pokerstars;
• Paddy Power.

Tight cooperation with the Flutter company assisted the provider with its progression in various markets all over the world.

Adjarabet’s platform is focused on serving Armenians and Georgians precisely. With the provider’s help, the operator will be able to strengthen its responsible gambling policies to deliver a protected and transparent amusement environment for the clients.

The entertainment portal hosts various types of content, such as:

• video slots;
• card games;
• Betfair Exchange;
• sportsbook offerings, etc.

Now, the brand can also launch live casino titles from the developer to impress the site’s loyal visitors and attract an even wider audience.

The agreement became one of the recent successful content and tech deals for Playtech. Previously, the studio collaborated with Buzz Bingo, IDVerse, etc.

Adjarabet’s professionals are also working on expanding their possibilities and cementing the reputation of a top-tier operator. For instance, the brand has inked a contract with Bragg Gaming. The partner delivered entertainment products from 2 proprietary development studios.

Comments of the Companies’ Representatives

Playtech’s COO noted that the recent agreement highlights his organisation’s intention to facilitate the developing markets. In Shimon Akad’s opinion, this is an ongoing task of the corporation and the tendency will probably accelerate. The specialist already gets ready for new steps towards international growth.

Adjarabet’s Head of Online Casino mentioned that the contract would be useful for cementing the studio’s position as a top operator in the 2 countries. In Avto Oboladze’s words, the recently conveyed games are set to bring lots of thrilling emotions to gamblers. This may become a solid foundation for further cooperation between the companies.

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