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Jonathan Crook Talks About Betsoft’s Evolution, Features and Plans

Jonathan Crook Talks About Betsoft’s Evolution, Features and Plans

10/10/2023
The brand’s Team Lead of Account Management shared his thoughts about the company’s history, current operations and goals, as well as emerging opportunities and plans. In Jonathan Crook’s opinion, Betsoft Gaming is a unique and thriving studio with amazing potential.

Secret of the Provider’s Success

Jonathan Crook from Betsoft Gaming

The corporation is one of the best and most recognised content developers in the gambling segment. Since the start of its operations in 2006, the company has been captivating the market with fascinating slot visuals and mechanics. The organisation’s team has a great impact on the industry. The top quality and creativity of their releases helped build an impeccable reputation for the brand.

Mr Crook considers the following peculiarities as the key reasons behind his studio’s success:

  • constant growth;
  • captivating themes;
  • imaginative approach;
  • progressive mechanics;
  • unforgettable personages, etc.

All these features make the games recognisable among a wide audience and ensure people are anticipating fresh releases from the manufacturer.

The supplier offers over 200 slots, traditional board entertainment, as well as content from newly developed categories Crash and Mini. The company introduces gamification to all its products, levelling them up. Betsoft’s Drive toolkit enhances user engagement via well-thought-out promos, advertising and contests.

The corporation focuses on making its portfolio as diversified and innovative as possible. The uniqueness of the provider’s offering allows it to successfully stand out from the competition.

Mr Crook is sure that functions and a general mechanic are 2 vital components in terms of player engagement and retention. The studio uses both elements to improve the appeal of their games. A distinctive feature of the developer is layering. The software producer mixes several functions, and these combinations are usually quite uncommon for the market. This is where traditions and innovations meet.

For instance, Betsoft has several great slots that support Hold & Win:

  • Phở Sho;
  • Wish Granted;
  • Golden Dragon Inferno, etc.

However, these titles also include many other features, such as free rounds, Wilds and reels with multipliers, a bonus purchase option, etc. Such tech fusion raises win potential and diversifies the ways of reaching prizes for participants.

The provider also cares about the visual and audio elements of the products. All novelties and hits from the manufacturer are oriented toward boosting the UX.

Catering to Different Customer Groups

Betsoft is well-known in various regions of the world. Both international gambling giants and young promising brands look for opportunities to connect with the developer. The need to satisfy the wishes and requirements of such a diversified audience can be a tough task. However, Betsoft’s team is ready for the challenge.

Jonathan Crook sees benefits in cooperating with both client groups:

  1. Big names always bring wide recognition, reputation boosts, lots of end customers and solid checks or package orders.
  2. Startups are all about uniqueness, dedication to innovativeness and transformation, as well as more frequent use of uncommon methods.

The manufacturer’s team chose a broad approach to working with the client base. This helps the employees deliver unparalleled options. The company’s solutions are localised for each market where they operate, ensuring captivating and original experiences for gamblers.

Mr Crook also mentioned the importance of high-quality account management. He said that their specialists know many languages and are well-educated in terms of understanding distinct cultures.

The brand’s team is a continuation of the customers’ support departments. Since the provider is interested in its clients’ success, it values feedback and analyses the results. Betsoft’s professionals explore who and why plays their slots to have a deep connection with the end audience.

This is where the roles are divided:

  • the development department orients on creating highly demanded solutions;
  • account managers are focused on establishing and expanding relationships.

The producer’s partners trust its multiyear expertise and efficiency. The company makes data-driven choices so they are well-deliberated and wise. For instance, feedback from customers made it clear the supplier needed to move towards personalisation, creating crash content, developing in-game instruments, etc. Thanks to those hints, the corporation can offer safe play and its products are often seen in the catalogues of top casinos.

Adaptation to Jurisdictions’ Requirements

Gambling regulation: adaptation to rules

The organisation has a skilled Compliance division that works on the legality of operations in different markets. The experts from this department make sure all activities and details are in line with the standards and requisites of a precise gaming regulatory body.

Betsoft is licensed in the following countries:

  • Italy;
  • Malta;
  • Spain;
  • Romania;
  • Colombia, etc.

The company is well-represented in Europe and Latin America. Its software is certified by such prestigious organisations as QUINNEL and Gaming Laboratories International. The bodies maintain a high reputation in terms of RNG check-ups.

It is important for the supplier to ensure its content is legitimate and compliant with the rules of precise markets. For instance, in some regions, the studio had to change game symbols, jackpot options and other elements to align products with local demands and requirements.

Player security is another vital component for the manufacturer. This concerns not only protection from scams and fraud but also guaranteeing a responsible approach to creating ads and promos. As a result, gamblers obtain a fair and transparent playing environment.

Mobile-First Development Strategy

The brand’s Team Lead said they recognised the importance and potential of gambling on portable devices many years ago. Back then, Betsoft presented its complementary programs for overcoming bandwidth and coverage-related difficulties. The organisation was among the first to apply HTML instead of Flash. Involvement in mobile technologies has been relevant for the provider for years.

Mr Crook also emphasised the importance of game download speed. The studio’s content is fast:

  1. It takes no more than 9 seconds to open Book of Helios or other feature-packed slots of the supplier. In the niche of detailed amusement products, this is record time.
  2. Primal Wilderness includes over 1,000 pay lines, lots of incorporated functions and rich mechanics. However, it requires only 8 seconds to load.

The company also considers such categories as screen size and orientation, the placement of controls, 1-hand-touch commands, etc. The entertainment process is not interrupted by popping-up notifications, so participants can enjoy smooth gameplay. Easy sound configuration and auto-spinning reels add to the convenience of the provider’s offerings.

Improvements in User Engagement

To enhance the gambling experience and immerse clients in amusement journeys even more, Betsoft has created Drive. The set of gamification options was elaborated based on the mobile-first strategy as well. The development team wanted to provide the possibility for punters to enjoy promos and contests on the go.

Take the Prize became the first product of the toolkit. It has been helping with delivering immediate wins, rewards for continuous participation in events or specific content, etc. Then, Tournament, another marketing instrument, was introduced. Now, even more options are on their way to launch.

Let us review the 2 main tools of Drive in more detail:

  1. Take the Prize. It demonstrates a fortune wheel with each sector containing cash rewards and bonuses. The appearance of the circle does not interrupt the amusement process and has no impact on Return-to-Player figures. The feature is mobile-friendly and cross-platform, has appealing visuals, guarantees wins and activates randomly.
  2. Tournament. This option is good for enthusiastic gamblers who like the risk and sense of competition. Prizes in the leaderboard are enormous but reachable only to the most active participants. The results change in real time and can be checked at any point in the contest. The mechanic attracts both key audiences and VIP clients, as well as allows for segmenting player groups and marketing strategies for them.

The toolkit helps deliver efficient network promotions, and operators are increasingly interested in them. The instruments successfully draw customers away from competitor brands, allow for long-term user retention and ensure exciting gambling experiences with great win potential.

Betsoft’s Motivation and Message to Players

Business strategy of Betsoft: motivation

The corporation has been dedicated to innovation since the very beginning of its operations. Thanks to this, the studio’s solutions are in high demand among partners and end clients.

Jonathan Crook named the satisfaction from performing excellent work the main motivation behind the team’s activities. The recognition and importance of results in the international arena also add to a pure desire to evolve and deliver more. The developer was nominated for prestigious awards at multiple industry events for the impeccable quality and innovativeness of its offerings.

The Team Lead also addressed players, expressing his gratitude to them for choosing Betsoft’s content. The specialist encouraged gamblers to keep on leaving feedback because it significantly helps improve the portfolio.

Additionally, Mr Crook announced some upcoming novelties from the company:

  • Network Promo;
  • sequels to hit games;
  • new slots with Hold & Win.
If you want to order slots from Betsoft or other prominent developers, feel free to contact the managers of Gaminator. Also, we supply management platforms, financial modules and other business instruments to our partners.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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