Studies have shown that:
Of all generations, this one is the most technologically advanced and tends to visit those places where developments are customer-oriented. So, gambling establishments need to change their approach to such clients and provide them with as many new opportunities as possible.
The industry’s experts also note the importance of creating exciting casino resorts where there are:
In this case, players come not just to the gambling establishment but to the entertainment zone where slot machines would be located everywhere.
Representatives of Generation Y use non-cash payment options, devote a lot of time to their health, change jobs quite often, and listen to the opinion of friends when making purchases. Thus, the attraction of at least 30% more millennial clients will lead to a significant increase in sales since half of this contingent will turn into buyers.
According to the spokesman of the Agilysys company, Jim Walker, half of this category of customers enjoys playing digital games and spends a lot of money on food and drinks. Prices on these products increase 4 times faster than expenses for casino entertainment. Mr Walker also noted that the attraction of attention to Generation Y is relevant for the global industry as well.
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