Tips on Casino Optimisation through Customised iGaming Content

Personalised Offerings

Software customisation is required to provide punters with what they want. Unique experiences encourage users’ engagement and loyalty. However, creating personalised content from scratch can cost a fortune and take a lot of time, which might cause problems with regular releases. That is why most exclusive solutions are quite simple, with slightly varying logos and designs.

However, customised content is not enough to reach maximum business success. Entrepreneurs need a reasonable software development strategy and an effective marketing campaign.

Game Production Tactics

Suppliers and operators must join their forces to deliver a personalised gambling experience. Blaze Casino managed to find the right balance when cooperating with BGaming. The brand worked hard to collect and analyse a lot of data about its target audience.

Here are the aspects that were investigated:

• gaming preferences;
• user behaviours;
• demographic characteristics, etc.

Operators are advised to utilise their customised products in marketing campaigns. Following this strategy, BGaming created 5 personalised titles, which resulted in 30-80% growth in KPIs. These included user retention, GGR, average wagering, etc. The success was determined by the prompt promos connected to certain events. This surely influenced the public desire to engage in the process.