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Portuguese APAJO Grants a Prestigious Membership Status to 3 Providers

Portuguese APAJO Grants a Prestigious Membership Status to 3 Providers

18/08/2023
APAJO is an iGaming and online betting organisation that aims to develop the regulated web gambling segment in Portugal. The corporation ranked 3 tech, service and product suppliers as Effective Partners.

APAJO Effective Partners in Portugal

These are such renowned providers:

  • Playtech;
  • Evolution Gaming;
  • International Game Technology (IGT).

The new status boosts the reputation of the brands even more and contributes to the evolution of the licensed amusement sphere in the area.

Portugal’s Web Entertainment Market: Development

The country launched a regulated online betting and casino segment back in 2016. The sector demonstrated steady growth throughout the years. Lots of punters that used to visit “black” platforms moved to the regulated ones. Admirers of land-based offerings also expressed their interest in the newly presented niche.

Aximage, a survey and data-providing organisation, showed statistics, claiming that about 60% of all Portuguese gamblers prefer licensed operators. APAJO’s team see the figure’s increase as their essential goal.

The company also follows such aims:

  • reducing the number of gamers and bettors using illegal offerings;
  • cooperating with lawful gambling organisations and sphere stakeholders;
  • contributing towards creating a sustainable, protected and amusing market, etc.

All of this promises to improve the situation in the industry and cover the needs of a bigger number of customers.

Comments of the Brands’ Officials

APAJO’s board president Ricardo Domingues emphasised his organisation’s hard work toward developing the iGaming segment in the European country. The specialist praised the first partner providers in the list, voicing hope for expanding the network.

IGT’s COO and SVP Luke Orchard expressed the excitement of his employees about boosting the market’s evolution. The executive assured the brands’ dedication to fulfilling APAJO’s goals.

Charmaine Hogan, Playtech’s director of regulatory affairs, also joined the group’s idea, supporting the concept of developing a licensed business environment in Portugal.

Here are the main notions that the representative expressed:

  1. Ms Hogan is set to attract both local and global organisations to complete the strategy task.
  2. She highlighted her corporation’s rich experience in the industry and readiness to leverage those practices for the common purpose.
  3. The executive is glad to work with APAJO and is honoured to receive a reputable title from the organisation.

Evolution’s CBDO in Europe Nicholas Peters mentioned that the partnership with the Portuguese association goes in line with his company’s goals. The professional is certain that creating sustainable conditions for the entertainment segment just cannot do without productive cooperation between different market participants.

Particularly, Mr Peters indicated such parties:

  • regulatory bodies;
  • solution suppliers;
  • owners of gambling platforms.

Evolution’s team expects a fruitful collaboration with APAJO’s specialists, resulting in a positive charge.

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Source:
Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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