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Internet Casinos in Ukraine: Evaluation Criteria and Secrets of Success

Internet Casinos in Ukraine: Evaluation Criteria and Secrets of Success

Updated 19/05/2023
What is needed to start an online casino?
Register a legal entity and open an office within the country
Start a local bank account and provide a financial guarantee in the amount of 7,200 minimum wages
Employ workers following the Labour Code
Connect a casino to the virtual control system
Buy certified software
The cost of the licence is
6,500 minimum wages
The amount is paid every 12 months
for 5 years
What software do you need to buy for full-fledged work?
  • Entertainment catalogue
  • Payment software
  • Gaming platform
The secrets of an effective bonus program
  • Thematic diversity
  • Thorough segmentation
  • End-to-end control

The Ukrainian gambling market started functioning not too long ago. In this short time, a pool of the best internet gaming projects has already been formed in the country.

Gaminator describes the nuances of rating formation and how to get into the list of the best online start-ups.

Ukrainian gambling projects: basic info

Ukrainian Licence as the Main Factor of Choice

The presence of permission is a sign that an iGaming resource can and should be trusted.

Licensees have the right to enter into profitable partnerships with B2B companies — software suppliers, hosting providers, and payment solution manufacturers. Customers also prefer to play only on legal online platforms because they do not want to risk their money on illicit iGaming sites.

Registration and issuance of permits are carried out by CRGL — the Commission Regulating Gaming and Lotteries. The body started its work in the summer of 2020 after the adoption of Law No. 2285-d on local legalisation.

As of May 2023, 16 operators have received licences to run online casinos. You can get acquainted with the full list of companies on the official CRGL site.

Getting permission is not easy. The regulator puts forward serious requirements for applicants. Thanks to this, the value of the licence increases. It becomes prestigious and profitable to work in the Ukrainian market.

To be eligible to start an online casino, entrepreneurs should meet the following criteria:

  • to register a legal entity and open an office within the country;
  • start a local bank account and provide a financial guarantee in the amount of 7,200 minimum wages;
  • to employ workers following the Labour Code;
  • to connect casinos to the virtual control system;
  • buy certified software.

The cost of the licence is 6,500 minimum wages. The amount is paid every 12 months for 5 years.

The support for responsible gaming can be singled out among the main requirements for licensees. The government has developed flexible and efficient Fair Play mechanisms based on the experience of leading European countries.

According to Law No. 2285-d, operators have to:

  • manage gambling sites with a .ua domain registered in Ukraine;
  • integrate limits on the use of money and time;
  • forbid the play for persons under 21;
  • ensure the storage of customer data on servers located in Ukraine;
  • create a register of persons who are prohibited or temporarily restricted from entering sites.

Compliance with Responsible Gambling principles made it possible to launch an honest and safe market where both consumers and operators are protected.

Applying High-Quality Gaming Products

Casino software in Ukraine

Such solutions are characterised by reliability, modernity, UX design, and usability. The software must be certified by prestigious gambling laboratories. This is one of the key CRGL requirements to obtain a licence.

What software do you need to buy for full-fledged work in the Ukrainian market:

Entertainment catalogue

These are slots, arcades, bingo, keno, board games, and multiplayer fishing options. The key feature is the presence of a built-in RNG that determines the winning sequence and frequency of successful combinations.

RTP (percentage of return) at the level of 95–98% is considered acceptable. This means that the iGaming portal earns 2–5% of all funds invested by players.

When choosing an online casino, users pay attention to the diversity of the entertainment catalogue, the presence of positions from famous brands, the quality of graphics and sound, and the connection to the progressive jackpot system.

Users prefer products from recognisable companies: Microgaming, Amatic, Novomatic, NetEnt, Endorphina, Playtech, and others

Payment software

The task of the operator is to provide as many legal settlement methods as possible. This will allow the project to rise in the ranking of the best casinos in Ukraine.

Options for depositing and withdrawing money should be convenient, safe, and favourable in terms of commission. The speed of transactions is also important because no gambler will wait 2–3 days for the funds to be credited to the casino account.

The acceptance of deposits and payouts are available only in Ukrainian hryvnia. Exchange operations on gambling portals (for example, converting UAH into US dollars) are prohibited.

To improve the position in the rating, the entrepreneur should bring attention to popular payment services. These are Visa, Mastercard, LiqPay, EasyPay, and others

Gaming platform

This is the basis of the gambling site. All additional components are installed on it: content, security software, and deposit module.

The platform must be reliable, flexible, and scalable. It should ensure the uninterrupted operation of the casino even with the maximum load on its infrastructure.

The gaming system is often supplied with a CRM module. It is responsible for collecting and analysing data, managing user accounts, and tracking the effectiveness of referral programs

The Implementation of an Attractive Bonus Strategy

Ukrainian online casinos: bonus offers

The list of rewards and promotional offers closes the top three key factors affecting the ranking of Internet casinos in Ukraine.

A loyalty system is a tool that is crucial for attracting and retaining the target audience. In addition, it is an important image indicator. The popularity of many iGaming portals is formed thanks to a successful advertising campaign with attractive promotional gifts.

The secrets of an effective bonus program are as follows:

  1. Thematic diversity. Modern gambling resources do not need to be limited to welcome bonuses. It is worth adding to the library of offers cashback, one-time draws, rewards for referring friends, tournaments with an accumulation fund, and gifts for the number of rounds played, as well as prizes for regular customers and repeated registration.
  2. Thorough segmentation. The distribution of gamblers by groups (by their interests, age, and favourite producers) allows operators to offer personalised bonuses for each selected category. This approach increases the return on the loyalty program.
  3. End-to-end control. It is important to track the results of the bonus system launch 24/7. The analysis shows how gamers react to rewards and what types of prizes are preferable.

The Main Things about Creating a Ranking of Internet Casinos in Ukraine’s Industry

Local gambling was legalised in the summer of 2020. The country has formed a top list of iGaming portals, which are trusted by players and business partners.
  • The presence of a Ukrainian licence is a key factor influencing the popularity of sites. CRGL is responsible for issuing permits. The profile body puts forward serious requirements for applicants.
  • The cost of the document is 6,500 minimum wages. The validity of the document is 5 years.
  • The use of high-quality gaming products increases the rating of start-ups. The entrepreneur needs to buy a reliable platform, a secure payment gateway, and content from top developers.
  • The implementation of a lucrative bonus program will attract new solvent traffic to a site and improve the position of the iGaming portal in the domestic market. The secrets of a successful loyalty system are the thematic diversity of rewards, careful segmentation of the audience, and control over the effectiveness of bonuses.
You can order proprietary software for online casinos at the Gaminator studio. Our premium solutions will become the foundation of a profitable and successful gambling business with a high rating and a good response from the audience.

We offer a gaming system in 3 basic versions: for cash desks and self-service terminals, sites, and mobile applications.

The benefits of the licensed Gaminator platform are as follows:

  • wide portfolio of products;
  • flexible settings;
  • crossplatformity;
  • the ease of installation and administration;
  • 24/7 technical and legal support.

Order service

Artur Zimnij
Artur Zimnij
Gambling business specialist
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