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How to Launch a Unique Gaming Site

How to Launch a Unique Gaming Site

Updated 20/09/2023
More and more platforms that offer entertainment for money appear all over the world because entrepreneurs understand how profitable this type of activity is.

To open this type of business, operators need to make some effort, but it is essential not to exaggerate the complexity of the task. To get started, it is necessary to study the information about this industry, and you will find it on the Internet (on thematic sites or forums) without much difficulty. The main thing here is to make a decision and not to give up.

Experts recommend that entrepreneurs stick to a specially developed plan, implementing the paragraphs one by one, and not be fearful. Those who want their iGaming resource to be unique need to think about special features — the nuances that will distinguish their projects from the offers of competitors.

Online casino: nuances of the launch

One of the best options is to apply to a professional studio like Gaminator. Our specialists can guide a future casino owner through the whole process for the best results.

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The Launch of a Gambling Project

This task consists of the following steps:

  • Software acquisition or conclusion of an agreement for its creation (the second option is a little more expensive but much more interesting).
  • Registration of an original and catchy domain name.
  • Creation of a bright and unusual design for the resource.
  • Choice of exciting and fun games (it is better to turn to the software vendor for advice).
  • Provision of multi-currency payment systems that do not require special knowledge to conduct transactions.

Operators should remember a very important thing about the gambling business — to carry out gaming activities, it is necessary to obtain a licence. And since it is still difficult to do it independently, we recommend that casino owners buy it from the developer.

It is also worth noting that the software must be of the highest quality, and the product range should be diverse. This factor will attract a wider audience.

To open a gambling platform that is different from others, operators need to add a bright logo. It will be better to order its creation from professionals.

Unique Gaming Site: The Latest Industry Trends

It is quite difficult to surprise modern customers: classic fruit-themed slots are still in demand, but over time, even the most devoted players may get bored. The only chance to maintain the interest of clients is to offer them an exclusive set of solutions that correspond to the current trends.

The Most Popular Gambling Tendencies in 2023

VR and AR Entertainment

This format began to gain momentum in 2016. Today, there are more AR solutions in the market since the necessary hardware has become more affordable. First, it happened in 2018, when the rapid reduction in the cost of VR gadgets took place. It gave the industry a new impetus to development.

For maximum realism, the world’s leading manufacturers use innovative graphical tools and 3D technologies.

A new feature of 2023 is the creation of entire virtual gambling halls where players can walk and interact not only with the dealer but also with other participants.

Skill Games

This is a unique hybrid of traditional slots and popular computer entertainment. To win the prize, customers have to complete side missions, solve logic puzzles, etc.

If gamblers get really high skills, the RTP indicator in the slot can reach 100%. Besides, users are given the opportunity to control the gameplay via joysticks.

Gamification

The new trend is aimed at the mass attraction of a new audience through original internal events: new missions, various tournaments, and multiplayer (team) competitions.

Gamification is a large-scale restructuring of the loyalty system since punters quickly get tired of standard free spins and cash rewards for registration or making the first deposit.

Brand Games

One of the latest trends is slots based on cult films, series, comics, and large-scale cultural events. Interaction with recognisable and beloved characters significantly increases the interest of clients and stimulates the influx of users.

Another popular option for operators is to order the creation of exclusive content for their platforms. However, access to such unique products is usually allowed only to VIP casino visitors.

Increased Mobility

In 2012, the percentage of interaction with gambling services through mobile platforms was about 6%, but today, more than 85% of the total volume of the industry is accounted for by mobile traffic. Here are the top 5 advantages of mobile casino platforms:

Characteristics

Description

System of interaction

The use of the touchscreen makes the gameplay even more interesting and unusual

Availability

The entertainment is always at hand — gamblers only need a few minutes of free time and access to the Internet

Messengers and chatbots

The unique system of interaction between clients and the digital resource allows users to pay maximum attention to the gameplay and resolve all issues in no time. They can also communicate with other participants and even create personal accounts by analogy with popular social media blogs

Selection of games

Today, providers all over the world choose to first introduce new products in their mobile versions and only then adapt them to classic online services

Extended bonus system

Operators offer a wide range of loyalty programs aimed at increasing mobile traffic

The Main Things about Launching an iGaming Site

The opening of a gambling business is a creative process that requires a non-standard approach. We hope that the above-mentioned information will help you form the optimal strategy and implement a profitable project.

However, this task will be much easier if you decide to turn to experienced professionals. Specialists of the Gaminator studio will bring to life even the most unusual and creative ideas that you have in mind.

From us, it is also possible to order the following useful services:

  • creation of exclusive HTML5 slots;
  • development of a turnkey platform;
  • elaborating a business plan;
  • promotion of an already launched iGaming portal, etc.
For all questions, please contact our managers.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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