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The Online Casino Website Design and How it Affects the Website Traffic

The Online Casino Website Design and How it Affects the Website Traffic

Updated 27/09/2021

Beginning entrepreneurs in the field of the gambling business rarely think about the online casino design. Many of them believe that it is much more important to choose the good software and a set of slot games and organise a strong advertising campaign. In general, they are right.

Online casino website design

However, speaking long-term, only those gaming clubs stay afloat that have taken care of gamblers and made their pastime on the gambling website as comfortable and enjoyable as possible, and also those that have thought over an online casino design. Users come back to such platforms over and over again and even bring their friends with them.

If you are aimed at success and are ready to do everything well, try to create a high-class gamble design. You must admit that it is better to set up a business that will definitely be profitable.

Contact the Gaminator Casino studio to order the development of the design of a gaming portal and make your casino look attractive.

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The Well Thought-Out Online Casino Website Design is a Key to Success

It is perfect when the design of a gaming club is developed by a designer who makes a speciality out of the gambling field. It is difficult to invent the online casino design on your own – it is necessary to take into account not only general rules related to the location of buttons, sections, and panels on the website but also the psychology of players.

Online casino website development

When a designer is working on the project he takes into account the following aspects:

  1. A broad set of colours. You have probably noticed that many online casino websites look bright, sometimes even a bit aggressive. It seems incredible but such portals are gaining popularity quickly and do not lose it for a long time. Sometimes it happens that users visit your gaming site to look at the unique design. Then they test slots games and become frequent guests. Therefore, a good gamble design always increases profits.
  2. A slideshow or a round-robin of banners. It is used on the main page for a deep dive into the atmosphere of a casino: here you can find out about promotions, new games, discounts, bonus programs, etc.
  3. Themes of a casino to choose from. You can prepare one website template or you can have several of them and allow users to choose the one that they like the most. This customisation also increases the loyalty of gamblers through the casino design.
  4. Cross-browser compatibility. Make sure that the portal page and video slots are equally well displayed in all browsers and on all devices.
  5. High-quality graphics. It is necessary to have on the website only those images that are of the highest quality and are pretty to look at. In the end, gamblers visit casino websites to feel the sense of excitement – they should not squint while looking at the monitor. Take care of users and they will want to come back to your gambling establishment.

The Online Casino Website Design by a Template

Online casino website design by a template

The phrase "by a template" itself sounds a bit negative. It used to be the standard thought, that templates are something bad. But let us look at the situation from the different angle. The launch of any business is connected with heavy expenses: if there is even a bare possibility to save money, you have to use it.

One of the options is to create a casino by a template where you will need to change the colour gamma, images, logo, and the location of buttons, and after that, you can start. That is all – the online casino design is ready! It is important for you, as for the owner, to know that templates are usually tested and that players always think positive about them. Also, you will not waste time and money for the development of an individual solution.

In the 21st century, it is not necessary to talk about the importance of the logo for any business. But in the matter of gambling, there is an unspoken formula for success of the logo.

Gamble logo design development

How should the logo of an online casino look like:

  • Classical. It meant that even after two, three or five years it will still be relevant. You do not want to make rebranding each year, right? You need to develop a logo without taking into account fashion trends. Just rely on traditional and well-functioning features.
  • Simple. The simpler the logo of a casino is, the better player will remember it. So, when they will hear your advertising on the radio or audio message, they will immediately understand which portal it is. This item can also be applied to the name of a gambling establishment.
  • Vivid. Gamblers are people who love explosive emotions. Try to show this feeling through the logo, and the flow of new users will come to your website.

Look at the logos of online casinos, which are successful and popular. Usually, they have a beautiful online casino design and a memorable logo. Be inspired by examples of profitable projects and you will achieve the same result.

The Online Casino Website Design: the Structure

Online casino website design: the structure

Developers and SEO specialists of Gaminator Casino have found an effective approach to the structure of online casinos, which helps operators to attract and keep the interest of customers. With the great pleasure, we would like to share our experience with you.

Principles on the Basis of Which It Is Necessary to Create a Structure of the Casino Website

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Easy navigation. Make sure that gamblers can easily move from the start page to their favourite slot game.

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Intuitive controls. Simplify the process of depositing and withdrawing funds. It will help users to start the game faster, and you will get more money.

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Easy search for slots. Categorise all slot machines. The faster gamblers find the game, the sooner they begin to spend money.

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Technical support. It should be fast, precise, and round-the-clock. It is important that players easily find the button that starts the chat.

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Signup form. Make a minimum of panels. If necessary, users will be able to fill in the missing information later. The best option is to register with the help of social networks.

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Promotional offers. Place banners with promotions and discounts on the main and side panels. The advertising zone should not cover the main panel but it is better to place it right in front of players’ eyes on any page.

Where Can You Order the Online Casino Website Design?

As we have already said above, you have two ways:

  1. To order the development of the individual design of an online casino.
  2. To use a template, in which you can change colours, images, and a logo.

Both methods are good, and they have their advantages and disadvantages. If you have not decided yet, which option is right for you – contact the Gaminator Casino company.

Its team of specialists provides all kinds of services, including customisation, the integration of a template, and testing.

We will help you to make your gambling establishment profitable!

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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