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Gambling in New Zealand: Key Peculiarities of the Business

Gambling in New Zealand: Key Peculiarities of the Business

Updated 01/12/2023

The wagering industry in New Zealand brings solid funds to the country’s budget and offers diverse formats of exciting amusement to local players. When online gambling began to develop in the state, residents flocked to digital casinos that provide a vast array of video slots, bonuses, special offerings, etc.

Gambling in New Zealand: peculiarities

In this article, Gaminator experts will tell you more about New Zealand’s entertainment sphere and its peculiarities. We will also describe the main preferences of the country’s casino customers.

At our studio, you can order the creation of a turnkey gambling business and its launch in lucrative jurisdictions.

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Gaming Regulation in New Zealand

A thorough licensing procedure and wise governance are some of the most important factors needed for the successful functioning of the industry. Sensible control guarantees that wagering projects within the country operate fairly and transparently. Regulatory bodies also make sure the amusement environment is protected from fraud and other types of illegal activities. For this, authorities regularly conduct rigorous inspections of operators.

New Zealand’s Department of Internal Affairs issues licences to gaming businesses and supervises their operations. It controls various projects, including casinos, sportsbooks, horse racing venues, and lotteries.

To obtain a working permit in the state, gambling managers need to:

  • confirm the availability of sufficient funds to conduct business;
  • use efficient AML systems and tools for preventing addictive gaming;
  • maintain a reputation as an honest, trustworthy and law-abiding entrepreneur, etc.

The Department constantly monitors all the activities within its area of responsibility to ensure the owners of amusement portals and halls operate fairly and responsibly. Audits and inspections are regular procedures in the country. The body also accepts player complaints, investigates the cases and penalises businesses that violate the rules.

Gambling Audience Preferences

Local gamers are not new to wagering so their tastes are fastidious and demands are quite high. The impeccable quality, innovativeness and security of software are some of the main pillars for conquering the attention of New Zealand punters.

Let us review other important parameters:

  1. Content variety. The diversity of the entertainment catalogue plays a crucial role in the effective acquisition and retention of locals. They prefer popular slots, table games and card simulators. The choice of providers also matters. Playtech, Games Global and NetEnt are very popular here.
  2. Reliable payment options. The safety of transactions and overall operations is obligatory. New Zealanders may search for SSL and other encryption technology certificates on the platform. Residents often resort to money transfers via trusted banks and their cards. Well-known e-wallets, like Neteller and Skrill, are also popular.
  3. Diverse bonuses. Local online casinos provide a wide range of various promotions. For instance, welcome, reload and cashback offerings are common marketing tools here. Also, there are contests, leaderboards, draws, seasonal challenges, etc. All the bonuses have time limits and special terms for receiving them.
  4. Excellent UX and client support. New Zealanders choose amusement portals that are characterised by user-friendliness and responsiveness. Intuitive site navigation and understandable gameplay with instructions are also important. The experts of customer support should be available at least through e-mail, live chat, and phone.
  5. Crossplatformity. Many local gamblers access entertainment platforms via portable devices. Most of the players prefer mobile versions of portals and not separate downloadable applications. Make sure your site looks good on the small screens of tablets and smartphones, as well as include serviceable touch-based controls.

At our company, you can buy gaming and management software that meets all these standards and even more. We supply programs that are certified, efficient and profitable, as well as offer tech support.

The Main Things About New Zealand’s Gambling Segment

New Zealand gambling business: summary

The wagering industry in the country continues to thrive, bringing significant benefits to the government, operators and players. Entrepreneurs who want to enter this market should conduct profound research first.

Before launching your project in the state, learn more about local nuances, such as:

  • user preferences;
  • licensing requirements;
  • available software providers;
  • the top offerings of competitors, etc.

A thorough investigation will help you avoid many business risks and reach a solid net profit faster. Gaminator specialists can significantly simplify these tasks and become your strong and supportive partner.

We have opened and scaled many successful projects, making our clients reputable operators in specific markets and globally. Our team assists with ensuring the platform meets gamblers’ needs, regulatory requirements, as well as safety and responsibility principles.

To launch a profitable gambling platform and enhance your business offering with top-notch technologies, feel free to contact us.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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