Aristocrat’s Big Return in 2023: ICE London and EMEA Offers

Fresh Releases

In February, the Australian company presented its products for the EMEA region. It is the first large-scale manifestation of the brand in 3 years.

Aristocrat has successfully presented such products at the international exhibition ICE London:

• a range of new For Sale Link concepts;
• an assortment of first-class licensed games;
• new entertainment for the Spanish and RSA markets specifically.

Chris Rowe, the executive director of LATAM & EMEA, confirms the high quality of branded solutions and their expansion over Europe and Africa.

Other Markets

Aristocrat will also enter Las Vegas later this year. As noted by Mark Wadley, CMO, this area is perfect for such reasons as:

• premium entertainment;
• world-class hospitality experiences;
• global recognition, etc.

The brand is excited to present the slot machines for the Formula 1 Heineken Silver Las Vegas Grand Prix in November 2023. A long-term sponsorship agreement was concluded recently. The provider’s team guarantees unparalleled impressions to players.