The introduction of VR and AR iGaming products gave players exciting opportunities. For the world’s leading operators, such options became a growth driver.
Ivan Kondilenko from CASEXE explained how these innovations can change the entire amusement niche. The speaker has vast experience in this field since his company was the first to develop a VR casino.
In late 2016, the CASEXE brand added a new position to its product range — a virtual reality casino. This was a unique offer since none of the enterprise’s competitors implemented such projects back then. So, the provider became a pioneer in the field.
Throughout 2016, the most qualified specialists studied the possibility of using VR technology in the gambling niche, analysed and formed the optimal algorithm for developing a project. A special department was created for these purposes. As a result, the provider can now realise VR casinos of any level of complexity.
There is also AR technology. In this case, the real world is supplemented by virtual objects that form augmented (mixed) reality. Operators can find this product from the CASEXE studio as well.
Ivan Kondilenko offered to consider this topic from 2 points of view:
Users will get new invaluable impressions and emotions. There is a great need for fresh projects with new technologies and solutions. VR and AR platforms start filling the niche.
The main advantage of virtual resources for gamblers is the incomparable effect of presence. The users can get a new gamut of sensations through all the main human receptors — vision, hearing, touch, etc.
If we compare the innovation with experience in land-based casinos, then on VR platforms, there may be no rules or physical restrictions for players. And in offline establishments, there are a lot of them: territory, layout, equipment parameters, etc. In the virtual world, the operator’s imagination is the only limit and there are no boundaries.
The owner of a VR casino gains:
The appearance of VR/AR platforms on the market has become very important for both entrepreneurs and their clients. It was quite important to connect these 2 sides with the help of a high-quality and functional project, and CASEXE was happy to perform this task.
Mr Kondilenko believes that the future of not only the gambling business but also almost all spheres of human activity is connected with virtual reality.
This technology is already widely used in such sectors:
The sphere of entertainment is one of the most suitable for the use of these innovations. That is why VR and AR are the future of gambling. The sooner this idea takes root in the minds of market participants, the faster the development of the entire niche will take place. It is expected that these technologies will become a mass phenomenon in a couple of years.
Much depends on operators, business owners, and regulators. If barriers to the development of new technologies are not created, then everything will be as analysts predict. People themselves will give impetus to the growth of these solutions.
The need to purchase special equipment will not become a serious obstacle to the development of technology. There is a positive trend in the increasingly competitive environment among manufacturers of such gadgets.
The creation of products for different segments of the audience will automatically lead to:
Mr Kondilenko compared this phenomenon with the appearance of the first phones with touchscreen technology. Before, they were much less affordable than today.
The need for virtual reality is so high that the equipment will not become a stumbling block in the development of the sphere. The necessary gadgets will be optimised and improved. The desire of gamblers to launch VR/AR solutions is one of the factors stimulating the demand for such devices.
This phenomenon is rapidly gaining popularity, and operators are highly recommended to include it in their product range to keep up with the times.
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