The Impact of Data Analysis on the iGaming Business

The Basics of Gambling Data

To launch a gambling site, the operator studies the market regulations and target audience. There is a huge amount of information and entrepreneurs can get such data:

• the behaviour of gamblers;
• preferred devices;
• favourite content;
• deposit trends, etc.

Operators should thoroughly research the iGaming sector in their chosen jurisdiction to capture and retain customers. Here are basic and up-to-date gambler statistics:

1. 26% of people play in casinos worldwide.
2. The average age of online punters is from 18 to 39.
3. Youths of 20 to 29 old make up 47% of all gamblers.
4. The global female audience is about 18%.
5. The largest online gaming market is based in Asia.
6. 55% of people wager and bet via smartphones.

Player preferences and the gambling industry itself are influenced by certain world events, such as:

• new technologies;
• cultural events;
• climate changes;
• political elections;
• epidemics, etc.

The Covid-19 pandemic has been one of the most impactful events on the global economy and labour market. Most punters started betting online, which greatly increased the income of iGaming operators.

The development of eSports has also influenced web casinos. A large number of players now watch competitive video game tournaments.

Payment Preferences of Users

The methods vary between different states and regions where gambling is allowed. Operators need to provide effective payment instruments that are accessible and comfortable for the target audience.

1. The most popular financial tools in Asia are eWallets, credit and debit cards, and wire transfers.
2. Residents of Latin America most commonly use mobile payments.
3. In African countries, such as Kenya and Nigeria, gamblers find cash deposits and e-vouchers the most convenient.

Powerful CRM and Back-Office Services

Operators need to constantly research their players to be competitive and retain the audience. The use of CRM and back-office services allows for collecting information on the behaviour, tastes and patterns of punters.

The programs increase player involvement and the income of entrepreneurs accordingly. Operators can develop personal bonuses and promotions for each client. With the help of casino CRM, you can create detailed player profiles containing:

• gaming habits;
• deposit features;
• favourite amusements, etc.

Back-office services allow for analysing and improving the company's performance with such functions as:

• financial management;
• establishment of commissions;
• definition of margin;
• improved reporting;
• definition of marketing strategy, etc.

Comprehending the power of data helps web casino operators make effective decisions based on player information, as well as build the right marketing strategy for a successful business.