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Learning from Each Other: Europe's and Australia’s Gambling Industry

Learning from Each Other: Europe's and Australia’s Gambling Industry

23/05/2023
The iGaming sector in Europe and Australia currently leads the world. Thanks to the multitude of regulatory structures, it is possible to understand the nuances of legal practices and advances in this field. By studying the subtleties of these countries' gambling operations, one can understand where it is profitable to open a business and how to do it well.

Regulatory Landscape

iGaming in Europe and Australia: nuances

Europe has strict oversight of digital gambling, with each country maintaining its set of legal rules independently. The EU has played a key role in standardising protocols and licensing requirements, ensuring fairness among operators.

In contrast, Australia's gambling regulation is mainly at the state and territory level, resulting in fragmented rules and licensing throughout the nation. However, efforts have been made to consolidate regulations through the Interactive Gambling Act of 2001, which establishes a nationwide structure for online wagering and is enforced by the ACMA.

Unleashing Innovation

European iGaming has experienced substantial expansion throughout the previous decade. The growth was propelled by advancements in technology and the tight interconnectedness of countries.

The industry's progress has been bolstered by the rapid rise of gambling on portable devices, which has presented distributors and suppliers with fresh prospects.

Operators swiftly embraced new solutions such as:

  • VR innovations;
  • distributed ledger technology (DLT);
  • pay-per-play models;
  • interactive social gambling, etc.

Australia's industry has been relatively not so fast in adopting innovations and business approaches in contrast to Europe. However, there are signs of an altering landscape as the industry shows indicators of embracing advancement.

This shift is evident in the growing appeal of blockchain-powered portals and the growth of interactive social gaming in Australia. These developments suggest that the Aussie sector is gradually moving towards more innovative approaches.

Advancing Honest Gaming Measures

Promoting responsible gambling behaviours is fundamental. Europe is focusing on consumer protection, including self-exclusion initiatives and strict age verification measures. For Australia, this can provide a framework to shape its responsible gambling standards.

Conversely, involvement in researching and educating on problematic gaming behaviours from Australian specialists can offer precious expertise to European nations. Through the exchange of wisdom and optimal approaches, the areas can collaborate towards establishing an increased safety and heightened responsibility landscape for iGaming.

Contrasting Punters Choices

Casino player preferences: Europe vs Australia

Player preferences in Europe and Australia differ significantly, reflecting their distinct user’s mentalities. Punters from the EU lean towards skill-based amusements like poker and sports betting, appealing to their competitive spirit and desire for strategic challenges. The users also have a strong affinity for engaging in live dealer experiences that replicate the atmosphere of physical casinos.

Australian gambling culture revolves around the widely popular "pokies". These slot machines are loved in pubs and casino venues across the country, offering simple gameplay and the appeal of substantial winnings.

Aside from slots, Australian punters showcase an unwavering passion for betting. This enthusiasm radiates from the nation's vibrant sports culture, encompassing such activities:

  • rugby;
  • cricket;
  • football;
  • horse racing.

Customising for Regions

Recognising player preferences in Europe and Australia enables distributors and manufacturers to tailor their strategies for success in each market. This includes adjusting gambling selections, promotional tactics, and client assistance to match punters’ specific inclinations and desires in the regions.

iGaming sectors in Europe and Australia can mutually benefit from one another. Through the exchange of knowledge and experiences, they can proceed to lead the way in the constantly changing realm of digital gambling.

Contact Gaminator to strengthen business with the best software from the world's leading providers.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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