Joshua Morris Talks About Anaxi’s Triumphs, ICE Participation, and Plans

The brand’s Head of iGaming Content & Strategy shared opinions on the recent event participation. Joshua Morris talked about the department’s exhibits, worldwide presence expansion and some plans for the next months.

Anaxi’s ICE Visit and Overall Achievements

The division’s representative said that it was a great show for his team. The expert mentioned that the company significantly progressed over 2023 and thus, it had a lot to demonstrate at the exhibition. There were many new games developed throughout the last year.

Mr Morris emphasised Anaxi’s strong standing in the US’ 3 top states. He also listed some countries from other parts of the world where his corporation is well-recognised and in high demand.

These are the following markets:

• Irish;
• Dutch;
• British;
• Spanish;
• Canadian.

The ever-expanding entertainment catalogue of the brand is gaining more and more admirers globally. The Head underlined that the division’s success in North American countries became possible mostly thanks to Buffalo and other digitalised slots from Aristocrat’s ground casino library.

Mr Morris thinks that Anaxi is only at the start of realising its full potential. However, 2023 was spectacular for the team as many impressive accomplishments were made. The RMG supplier’s ICE participation confirmed and highlighted that success even more as the brand’s booth was constantly busy with multiple customers, associates and other guests.

Upcoming Releases and Plans of the Developer

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The specialist expressed pride in having such a broad and quality amusement catalogue and delivering it to the world. The provider’s team chooses to further focus on transforming land-based slots into top-notch online analogues.

The content creator is set to launch multiple games in 2024, such as:

• Buffalo Quest (daily free offering);
• Mo’ Mummy (ground-to-digital title);
• Cash Express Luxury Line (progressive slot), etc.

Many fan favourites will make their first appearance in digital formats. Some amusement novelties are about to be announced and their details will be revealed soon. The expert urged everyone to stay tuned as there are a lot of hits ahead.

When talking about geographical business footprint and expansion, Mr Morris identified North America as the biggest focus of his division for now. He talked about plans for both Canada and the United States.

The developer already has solid partner brands in the US, such as:

• MGM;
• FanDuel;
• DraftKings, etc.

The company continues to widen and improve its connections, searching for decent associates and clients in the region. Lottery managers in Canada are now in the focus as well.

Meanwhile, Anaxi’s progression in European countries continues. For instance, the supplier has initiated multiple beneficial collaborations with Entain and its gambling portals. Activities in Great Britain also do not show any signs of retardation. In this market, the corporation has a great reputation thanks to the Aristocrat-acquired Roxor brand.

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