Casino owners and bookmakers need to involve large digital traffic flows constantly to establish a loyal and stable client base. Affiliate marketing is a great instrument in this case.
This method has become one of the most popular ways to attract a target audience. It is in high demand among both large entertainment corporations and young iGaming studios. The scheme is also beneficial for the partners themselves due to a decent and fair remuneration model.
The essence of this tool lies in publishing advertisers’ promo materials on popular portals, such as:
When potential customers complete a required action, the associate receives their payment. The user tasks can range from following the link to the operator’s platform to making the first deposit. Entrepreneurs can also constantly monitor performance statistics. Thus, partner marketing offers a transparent and measurable way of collaborating with promotion experts and attracting players to the amusement business.
There are a lot of types of such specialists. Let us focus on the main 4 of them:
It is always beneficial to collaborate with several types of partners to guarantee more efficient and comprehensive promotion. However, the owners of amusement projects have to pick the associates wisely. For instance, it is better to avoid hiring marketers who target the same player category as it may cause traffic competition.
Another profitable option is affiliate networks. These are big hubs hosting different potential partners which can help advertise the business or its separate offers across multiple channels.
Such platforms are good intermediaries for various purposes, such as:
Additionally, some gambling operators initiate networks exclusively for their projects’ aims. This is a fruitful option as it allows for completely controlling promotion and targeting only the most suitable player groups. However, such a variant is feasible for already well-established organisations with large budgets. Aspiring entrepreneurs usually prefer to resort to separate marketers and small/medium-scale networks or studios.
Business promotion with partners is an in-demand and efficient method to increase online traffic flows in the wagering industry. The choice of potential associates depends on the project’s aims, financial possibilities, types of audience, etc. Operators should wisely select the affiliates to achieve success.
Gaminator’s team consists of seasoned specialists who constantly monitor industry changes, trends and requirements to offer their clients the most relevant options.
We help customers with advertising and the following tasks:
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