The casino industry cannot exist in a vacuum. It interacts with a dozen related sectors, creates thousands of jobs, attracts foreign investment, and increases budget revenues.
In August 2020, the government permitted games for money in the country, allowing all types of digital and offline gambling services. Land-based and online casinos, betting shops, poker clubs, and establishments with slot machines have started opening throughout Ukraine.
The main objectives of law No. 768-IX of August 13, 2020:
According to the plan, the state budget of Ukraine should be replenished by 7.6 billion hryvnias by the end of 2022. This is mainly the cost of issued licences and tax revenues.
Key information about the Ukrainian market:
Experts believe that by the end of 2022, the total economic effect of the legalisation of the casino market will be estimated at 30 billion hryvnias.
Let us consider the areas that will demonstrate stable growth along with the gambling niche:
To obtain a licence and launch a casino project, deep knowledge of Ukrainian legislation is required. Therefore, entrepreneurs will need the assistance of experienced lawyers and business consultants. They will help with the preparation of documents and the opening of a legal gambling location.
In the coming years, the consulting sector will actively develop thanks to both domestic operators and foreign brands
Offline casinos and iGaming projects need professional dealers, croupiers, administrators, technical support staff, and other specialists. In this regard, legal business owners invest in the search and training of personnel, as well as interact with HR agencies and coaches.
One of the best options is to independently train qualified staff who will be loyal to the company for many years
Rent and renovation of premises
Land-based operators are actively investing in the construction of new gambling facilities and the renovation of old premises. These are mainly 4 and 5-star hotels, recreation areas, as well as shopping and entertainment centres.
A commercial real estate lease is also waiting for a new level in development. It is expected that the most popular ones will be large premises (from 100 square metres), which used to be classified as illiquid objects
Production and maintenance of equipment
Entrepreneurs need to buy both specific (slot and betting machines, lottery terminals) and standard equipment (computers, laptops, video surveillance systems, cash registers, and settlement terminals).
The sector of equipment maintenance will also benefit. These are certification and repair of objects, software support, and other related services
Investments in the IT sphere
Ukrainian developers are considered one of the best in the world. Domestic and foreign operators gladly order the creation of gambling programs and support services.
As a rule, large companies establish their IT departments, while small businesses delegate to outsourcing agencies the task of elaborating software products
With the legalisation of casino solutions, investments in PR and marketing have increased. Agencies get huge contracts, and the industry becomes one of the main advertisers in the country, along with such businesses as household appliances and consumer products selling.
It is worth noting that only socially responsible advertising is allowed in Ukraine. Thus, for example, marketing activities should not be directed at minors, and the placement of banners is prohibited near schools, kindergartens, hospitals, and children's clubs.
In December 2021, 11 Ukrainian licensed operators signed the UGC Memorandum on Responsible Casino Entertainment Advertising.
The main points of the document:
As we can see, legal operators adhere to the principles of socially responsible advertising, which should not be aimed at vulnerable segments of the population (children, low-income and incapacitated persons).
Legitimate advertising has a tangible economic effect:
From us, you can order:
For all questions, please contact our managers. We are in touch 24/7.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.