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EGT Establishes Itself in Africa Due to the Premium Quality of Offerings

EGT Establishes Itself in Africa Due to the Premium Quality of Offerings

24/04/2023
The gaming field is still recovering from the COVID-19 effects. However, the prospects are looking bright for many companies. For example, EGT's influence in African countries has kept on extending with new establishments in a few business sectors.

EGT in Africa: establishing

Lilia Georgieva, the studio’s expert, shared EGT's existing accomplishments and projects for 2023.

Market Positions

The company operates in a variety of lucrative sectors in Africa. These are:

  • Tanzania;
  • Ghana;
  • Zambia, and others.

In every one of them, the provider's products have achieved high popularity. Ms Georgieva stated how the EGT name has become profoundly recognisable in Africa due to its product quality and top-notch customer assistance services.

For a short time, the group had the opportunity to lay out productive associations with operators in the area. Local businesses constantly update their gambling clubs with the company's proprietary equipment and games.

The enterprise has the most desired products and services among the local distributors:

  • In Tanzania, the group is present in 8 out of 9 gambling clubs. In a number of these, EGT’s solutions make up 80% of all hardware.
  • In Uganda, there are 6 gaming venues. The company supplies products to 5 of them. About 80% of the equipment in those halls is from the manufacturer.
  • In Cameroon, there is a similar state of events and level of recognition.
  • Overall, the organisation's solutions have over half of the market share.

Fresh Developments

In several African casinos, EGT's most up-to-date G 27–27 St and Up cabinets have been installed. The process took place in almost 10 countries of the continent.

The hardware is provided with the popular jackpot mechanics of the group. As indicated by the input from operators, the equipment’s execution has been great. Senegal is the next country that is going to benefit from similar technologies.

Top-Performing Products

EGT hardware: best-performing units

The most popular African solutions of the supplier are:

  • the Vega Vision mechanics (for jackpots);
  • the gaming cabinet P 24–24 Up.

However, the most recent improvements in the group's lineup are similarly becoming renowned among the public. Some of the lately released cabinets placed in 3 gambling clubs in Tanzania a month prior are proof of this.

The equipment contains modern solutions that help punters get fully immersed in the atmosphere. These arrangements are already famous as some of the most favoured products in various business sectors around the world. Nowadays, they are gaining rapid popularity on the continent too.

The company's multiplayer solutions likewise show excellent performance in the local market. For instance, the S-line terminals were first introduced quite a while back, and from that point forward, they have been demonstrating fantastic results. The R-line items are also expected to be installed soon.

COVID-Induced Limitations

Covid-19 restrictions have completely transformed the gambling business on the continent. All nations were seriously impacted, and the influences of the limitations could be seen all over. Even in Tanzania, which was the sole country in the region that did not officially confirm a pandemic hitting the land, the effects became noticeable. A few local land-based establishments were shut down.

There are no more limitations, and businesses have gotten back to their typical schedule. As Ms Georgieva states, the significant result of the pandemic was that operators began paying more attention to web gambling. The company's online arm will also suggest an arrangement of solutions for African punters soon.

Upcoming Deals

In Ms Georgieva's words, a few significant establishments await the studio:

  • 80+ slot machines for 2 casino halls in Senegal;
  • over 40 gaming cabinets for a club in Cameroon;
  • 30 hardware units for a freshly-opened venue in Ghana.

Aside from this, a provision of 40 amusement machines to a Nigerian well-equipped gambling house is underway. The execution of this deal was previously postponed because of Covid-19 restrictions.

Plans and Objectives for 2023

EGT business plans: key notions

Lilia Georgieva says the company's strategy is connected with maintaining influence in the states where its activities are currently present. The group also has the ambition to establish its name in new territories.

Guinea and Angola are only a small portion of the nations that are planning to become collaborators of the company soon. The executive believes that eventually, the group will deliver its hardware to the local establishments.

Taking into account the number of installed machines since the start of this year, Ms Georgieva predicts the enterprise will achieve at least 500 units provided toward the end of 2023.

The major area of strength has been EGT Digital and its recent developments. For instance, the organisation's specialists created a sportsbook platform called X-Nave.

The system contains 4 modules:

  • a sports wagering option that has a scope of promotion elements;
  • a content aggregator with a huge bundle of suppliers that are continually improving;
  • CRM Engine, giving full adaptability regarding management and customisation;
  • Payment Gateway, empowering punters to make protected and simple transactions.

Each module can work independently or as part of the functioning project. Ms Georgieva believes that particularly web sports betting offerings and SSBT terminals will be popular among clients. In her words, the provider’s web solutions will also be soon accessible in certain territories where the group has influence.

Gaminator offers a set of great products from EGT and other famous suppliers. Contact our managers to find out more about these solutions and install them.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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