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BGaming’s CEO Talks About Cluster Slots and Cooperation with Streamers

BGaming’s CEO Talks About Cluster Slots and Cooperation with Streamers

04/03/2024
Marina Ostrovtsova shared her thoughts about the success of Aztec Clusters, BGaming’s recent amusement release, and the increasing popularity of this content category.

Marina Ostrovtsova from BGaming: interview

The company’s CEO also listed the benefits of cooperating with casino streamers and explained their overall influence on the amusement sphere.

Cluster Games: New Hit Genre in the Industry

These entertainment titles became a breath of fresh air thanks to unmatched functionality. With such novelties, players can go further than just rotating reels and calculating traditional bet lines. The emergence of wins as a group of symbols, which pay anywhere on the field, added a new layer of thrill for gamblers.

The atmosphere gets heightened as cluster slots often contain extra features, like:

  • cascading reels;
  • transforming images;
  • exhilarating bonus modes, etc.

Additionally, the category demonstrates impressive mobile-friendliness. The gameplay of these titles is simple yet very energising and is a perfect option to enjoy on the go. Most of the products boast fascinating visuals, dynamic animation, and immersive themes. As the delivered experience is as engaging as possible, it interests a wide gambling audience.

Aztec Clusters is a great example of this mini-niche. The solution was released on February 1st and almost instantly became a strong hit among different groups of punters.

Key parameters of the novelty:

  • a 6x8 reel set;
  • the RTP of 97.00%;
  • a very high volatility level;
  • the max multiplier of x10,000;
  • the biggest possible win of €250,000.

The combination of such characteristics quickly brought the game impressive popularity among punters and operators alike. Before the official launch, the supplier conducted thorough research on the audience to perfectly match its requirements and likings.

Volatility Levels: Modern Players’ Preferences

Online slot volatility: players’ preferences

In Ms Ostrovtsova’s opinion, it is hard, if not impossible, to please various wagering audiences with a certain tier of entertainment risk. Casino clients have diverse tastes in this regard, and the same situation is valid in terms of other content characteristics, such as themes, features, etc. There is no single solution for everyone.

Some slot enthusiasts choose high-volatile action more often for the burning emotions it brings due to the opportunity to win big. Others prefer to keep it simple and more in control, gaining small yet frequent payouts.

As recent statistics show, most users prefer titles with rare but large rewards, though. Aztec Clusters demonstrates very high volatility, exciting participants with potentially enormous prizes.

However, there are more than just huge wins as the product offers:

  • stacked multiplying coefficients;
  • breathtaking, randomly triggered mechanics;
  • massive symbol groups, which are visually attractive;
  • the possibility to customise the experience with Wild Spins, etc.

So, it is always going far beyond just percentages and levels for the provider. A true hit must be strengthened with additional perks. The recent bestseller delivers high entertainment risks but the emotions users dive into when trying to activate extra-rewarding functionality are unparalleled.

Importance of Live Streamers in the iGaming Sector

Live streamers in iGaming: importance​​​​​​​

Ms Ostrovtsova called the broadcasters trusted influencers, whose power to impact gamblers’ choices can help operators and developers a lot. Her company has been partnering with such bloggers for a while and has seen great results.

Collaborations of this type allow for completing 2 key tasks:

  • boosting brand awareness;
  • attracting new audiences.

The provider practices a player-centric approach in game development. This strategy requires a precise understanding of users’ tastes and preferred styles of enjoying the content. So, the manufacturer thoroughly studies punters’ and broadcasters’ behaviours, conducts regular analytical research and gathers feedback from the participants. Such a combination helps the firm produce even more alluring and in-demand titles.

This is how the Aztec Clusters concept was born. Lots of data details were studied before the direct development phase. The CEO considers cooperation with streamers a win-win situation for software creators. This is another great channel for content distribution and marketing growth.

The expert also voiced her gratitude towards such influencers and their input in elaborating the brand’s slots. She is enthusiastic about deepening and expanding the collaborations as this can bring improved experiences and more innovativeness to the proprietary offerings.

Product testing is another very important aspect for the supplier. For instance, the corporation has been partnering with a popular streamer's community, Scatters Club, since last year to scrutinise its solutions.

Some facts about this cooperation:

  1. There were observing studies that included both players and broadcasters.
  2. In total, over 1,000 participants from different corners of the world left feedback.
  3. Bloggers were directly involved in content testing and could share their insights.

As a result, the obtained information was very useful during the Aztec Clusters' creation. The data allowed for delivering a high-quality amusement solution that perfectly matched the audience’s preferences and demands.

BGaming’s Cooperation with Casinolytics

The AI-driven platform focusing on studying streaming activities supplied the slot provider with invaluable details. Overall, 10,000+ hours of casino content broadcasts were reviewed. Using this information, the developer discovered some exciting trends and elements that attract gamblers and influencers.

The research identified that streamers value:

  • reasonable challenges;
  • achievable maximum rewards;
  • availability of the Bonus Buy Feature.

The partner’s analytical study also revealed that sticky Wild symbols and multiplying coefficients are among the most popular features in top content.

All the findings were used in the development stage. That is why Aztec Clusters offers a large win potential, which can be accessed from different game modes. The incorporation of Wild Spins and the purchase option makes it easier for streamers to qualitatively estimate the slot’s benefits. Thanks to these options, broadcasters can better control the amusement process and have increased chances to hit enormous wins.

The CEO confirmed that her team continues to work with Casinolytics. She expects great results from this new project, considering the success of the previous one.

You can buy BGaming’s best software at our studio. We also offer slots from other decent suppliers, as well as management systems, payment gateways, etc.

Feel free to contact the specialists of Gaminator if you are ready to empower your business with advanced amusement solutions.

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Artur Zimnij
Author
Artur Zimnij
Gambling business specialist
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