Aristocrat Expects Profit Growth Despite Uncertain Market Conditions

The company's CEO Trevor Croker said the firm awaits the annual financial increase in 2023, despite macroeconomic problems. The expert specified that the start of 2023 was good for the agency. In particular, the positive trend was highlighted in North America. Aristocrat's games are attractive to many operators who want to give their gambling businesses a boost.

The brand monitors consumer reactions to the following factors:

• high inflation;
• elevated interest rates;
• changes in logistics chains.

Despite the difficulties, the corporation continues to work with its suppliers and customers to manage this period's problems better.

Words of the CEO

According to Mr Croker, several encouraging signs are coming from the market, in line with the company's plans. Growth is particularly noticeable in North America, where the firm’s major customers continue to order top solutions from the group.

The expert also focused on specific activities, particularly the social mobile game manufacturer Pixel United. Its success was impressive, considering the second half of 2022 proved to be difficult for the mobile market. According to Aristocrat's manager, this field will continue to grow.

Strengthening of Anaxi

The RMG division of Aristocrat was further improved by the purchase of Roxor Gaming. The company was bought earlier than expected. Mr Croker said that this acquisition would boost Anaxi's growth. The new division currently operates in the UK and New Jersey. Towards the end of March, it will also open in Canada, Ontario.

The acquisition came after extending the agency’s content agreement with another major company in the industry, BetMGM. Announcements from other similar agencies are expected in the coming period.

Also, Anaxi engages in other activities. These include the production of the debut mobile on-premises solution. The new content, ordered by the Chickasaw Nation, is expected to hit the market in the first quarter of 2023.

Based on the results achieved and after analysing successes, Aristocrat may review its operations to gain better results. It especially concerns net profit before taxes.

This factor reflects Aristocrat's current affairs:

• considerable gaming revenue growth;
• more investments in Anaxi;
• lower earnings from Pixel United.

According to Mr Croker, the company will increase its profit further. According to Aristocrat's CEO, 2022 was another successful year for the corporation. It highlighted the benefits of the studio’s development plan. The strategy is anchored on improving business and its competitiveness. The firm will grow despite the challenges it may face in 2023.