Pragmatic Expands Its Business Connections with BetPlay

Details of the Contract

The updated deal’s central point is the delivery of Smart Studio, the developer’s innovative product. The advanced service will give the associate access to various personalisation and branding settings. With this tool, the operator can change any element of Pragmatic’s live casino games, considering the platform’s design and customer requests.

Earlier, the supplier provided BetPlay with a set of branded slots and a series of amusement products hosted by real dealers. The content received a record response from Latin America’s audience, which became a crucial factor in favour of expanding the 2 studios’ cooperation.

Smart Studio’s benefits include the following possibilities:

• placing the brand’s logos;
• incorporating audio announcements;
• implementing the operator’s corporate colours;
• changing visual parts of the interior and furniture, etc.

Comments on the Expanded Deal

Victor Arias, Pragmatic’s representative, noted that fostering relationships with the operator is an essential part of the global strategy to strengthen the corporation’s Latin American position. The partner will be able to customise the provider’s branded games to better serve the preferences of Colombia’s audience. The 2 brands’ connection is becoming stronger, opening up new growth opportunities for both.

Geovanni Florez, BetPlay’s Director of Operations and Product, also expressed excitement about further developing the partnership. The studio’s team looks forward to building on the joint success. Now, they have a high-tech tool to improve the user experience dramatically.

A similar deal was recently concluded with the Brazilian platform PixBet. As part of the contract, the brand received access to Pragmatic’s live products and the full suite of Smart Studio instruments.

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